The latest SWS survey results are out and it looks like Senator Manny Villar is quickly gaining ground on the leading candidate, Senator Noynoy Aquino. What started as a 20%+ lead is now down to just 7%. However, I have a feeling that the next survey won’t be as forgiving as this one. This survey was taken on January 21-24 which means that the recent C5 controversy hasn’t made it’s impact yet on these numbers. It will be very interesting to see how Senator Villar will fare given the media attention the scandal got in the past few days.
Here are the complete numbers for your perusal.
Senator Noynoy Aquino: 42%
Senator Manny Villar: 35%
Former President Erap Estrada: 13%
Former Defense Sec. Gibo Teodoro: 4%
Senator Richard Gordon: 2%
Brother Eddie Villanueva: 2%
JC Delos Reyes and Nick Perlas weren’t in the press article on ABS-CBN.
Is it just a Villar – Aquino showdown?
It looks like former President Estrada has reached his political peak. These results were already taken after his disqualification case was trashed by the COMELEC. Gibo, for all of his amazing speeches and debates, still fails to move past the 2-digit mark in this survey. As most of you have noticed, Gibo has been spending heavily on ads the past few days. His face is on the back of buses going up and down edsa. He has radio ads, TV spots… the works. By the way, if ever there is someone from Gibo’s campaign staff reading this, please relay to your team that his radio ad sucks. No one in the right mind will listen to almost 1 full minute of Gibo just babbling boring stuff. It has no emotional connection and I honestly think that it is a grand waste of money.
By the way since we’re on the topic of Villar and Noynoy, we created a fan page called “I want to see Noynoy arm wrestle Villar” on Facebook. Sign-up as a fan. Maybe when we reach 100,000 the two will actually do it. Lol.
Anyway, with regards to Dick Gordon and Bro. Eddie, they have a lot of catching up to do. If they can’t come out with TV ads and other forms of media-based campaigns, then they should at least put an effort in coming up with viral marketing ideas that can spread on their own. They can’t rely on the free mileage that forums give because that simply won’t be enough to get them elected.

Unless Eddie’s supporters stop using religion to promote him, he’s going nowhere.