It looks like the recent SWS survey wasn’t a fluke. The latest Pulse Asia report shows that Senator Manny Villar is still leading the race for the Presidency in 2010. 25% of the respondents said that they would vote for him for President. Following Senator Villar is former President Erap Estrada (19%), Vice President Noli De Castro (16%), Senator Chiz Escudero (12%), and Senator Mar Roxas (11%).
According to the survey, respondents base their decision on who to vote for depending on the previous accomplishments and achievements. If this is the case, then Senator Villar is on-strat when it comes to his media plan. If you guys notice, all of his communications focus on what he’s done so far. That’s probably why he’s rating high.
Another major finding here is that Villar is rating high on the D and E classes. This is the crucial segment because they deliver bulk of the vote in elections. Senator Escudero topped the A, B, and C voter preference.
What is this saying? Basically whoever is running Villar’s campaign and communications is a genius. Intentionally or unintentionally the messaging of their campaign is the primary factor why they’re getting high numbers.
Here’s the press release posted on Philippine Star:
MANILA, Philippines – Sen. Manny Villar once again topped another survey on who Filipinos prefer to be the country’s next president.
According to the survey results released today (Aug. 25) by Pulse Asia, one in four Filipinos (25 percent) would elect Villar as President Arroyo’s successor if elections were held today.
Voter preference for the former Senate President between May and August 2009 increased by 11 percentage points, the pollster added.
Former President Joseph Estrada is at second place with 19 percent, followed by Vice President Noli de Castro (16 percent), and Senators Francis Escudero (12 percent) and Mar Roxas (11 percent).
Meanwhile, Villar was also the top presidential contender in Metro Manila, Luzon and Visayas (25 percent, 22 percent and 30 percent, respectively). Likewise, he, along with Estrada, registered the highest voter preference in Mindanao (30 percent).
The only category Villar trailed in was the best-off Class ABC demographic, which preferred Escudero (30 percent). Nevertheless, Villar commanded the highest voter preference in Classes D and E (25 percent and 23 percent, respectively).
Pulse Asia said 25 percent of Filipinos consider a candidate’s accomplishments as the main factor in voting him to be next chief executive.
“About one in four Filipinos (25 percent) is voting for his/her preferred presidential bet because of the candidate’s many accomplishments. On the other hand, one in five (20 percent) Filipinos rationalized their choice of candidate based on the preferred bet’s pro-poor orientation,” the pollster said.
Pulse Asia’s latest survey, conducted from July 28 to August 10, 2009, employed face-to-face interviews of 1,800 representative adults 18 years old and above. It has a ±2 percent error margin at the 95 percent confidence level.
Villar, who currently employs TV advertisements heavily to boost his popularity, also topped the latest SWS survey on presidentiables. According to data released by the pollster yesterday, he received an approval rating of 22 percent, followed by Estrada (19 percent) and Escudero (18 percent).
Reports, however, said the SWS poll was commissioned by Villar himself.
Biggest challenge here for other Presidential aspirants is how they will be able to grab a larger chunk of the D and E market segments.
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Not surprised.