The latest SWS Survey commissioned by Senator and Presidential aspirant Manny Villar shows that the top three front runners are: Senator Manny Villar (22%), Former President Joseph Estrada (19%), and Senator Francis “Chiz” Escudero (18%). It’s not surprising to see this because Senator Villar has really been pouring out massive amounts of resources in trying to build his name for the upcoming 2010 elections. He’s been doing television, radio, print, and online for almost 6 months straight now and I can only assume that his spending will intensify even more when the real campaign season kicks in. By the way, I had coffee with Senator Villar a few weeks ago. You might want to read about it in my previous post.
Erap Estrada – Icon of the Masses
Former President Estrada, who has been reported to be going all over the Philippines in political sorties also put up good numbers. I can understand perfectly why he can get jailed for plunder and still enjoy the support from the masses. I’ve seen him on television and I’ve seen his Arthro commercial and there’s one thing that I can say confidently – this guy has the most charm and appeal for the average normal Filipino. The way he moves and speaks has been refined by years in the movie industry. He knows how to tickle the funny bone of the masses. What he lacks in actual political savvy, he makes up for it with wit, humor, and the ability to inspire.
Chiz – Constant Performer
Senator Francis “Chiz” Escudero has been a constant solid performer in surveys since last year. This is interesting since he really hasn’t gotten out of his way to promote himself yet through television or radio. The most he’s done is to appear during Presidential forum events which are usually organized by TV stations or non-government agencies. His ability to easily connect with the youth is one of his strongest traits. Other than that, I believe that his hard line opposition to the Arroyo administration has sky rocketed his political capital in the past few years. Not once have I seen him stand down in favor of the administration. You can expect his ratings to soar even higher if and when he finally decides to announce his candidacy for President in 2010.
Like Senator Villar, I’ve had the honor of having coffee with this guy. You can read about the “Chiz” experience in my previous article.
Following the top 3 are VP Noli De Castro (14%), Senator Mar Roxas (10%), Senator Loren Legarda (6%), Senator Lacson (3%), Mayor Binay (3%), MMDA Chairman Fernando (1%), and Defense Secretary Gibo Teodoro (0.3%).
Just some random thoughts on the other placers:
- Despite all the ad spending and his highly publicized engagement with Korina, Senator Roxas is still at 5th place. Awareness for Senator Roxas is there… but why aren’t the people picking him over the other candidates? Some people say that the SWS survey is biased since Senator Villar commissioned it. I would love to validate this survey through the next Pulse Asia report which should come out soon.
- Another puzzling trend is the decline of Senator Loren Legarda. She used to place fairly well in surveys but she’s been constantly going down in the past few months. I wonder what’s going on here. Maybe it’s the lack of media exposure?
- If Gibo’s performance doesn’t improve in the next Pulse Asia survey, I highly doubt he’ll be picked by the administration party to be the standard bearer.
- All three religious leaders: Among Ed, Bro. Eddie, and Bro. Mike are not even on the list. This maybe because they only declared recently. Would love to see the next survey to see if they can actually make an impact on the list.
- Also noticed that Senator Jamby Madrigal isn’t on the list as well. Let’s see next time if she’ll show up given her recent announcement. Since she’s insanely wealthy, I wouldn’t be surprised to see her match the intensity of the ads of Senators Villar and Roxas.
- Lastly, would love to see Senator Noynoy Aquino’s impact in the next survey.
Your thoughts on this guys? Feel free to leave a comment.
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Mar isn’t anywhere near.. you think he has got a chance at all?
It’s still too early to tell at this point. However this should raise the alarms already at their camp. They have to come up with a more effective way of convincing voters to pick Mar over all the other candidates.
As I said above, the awareness is there. Problem now is getting the vote.
how about noynoy aquino? well, he has a good family background. that should help but noynoy isn’t his parents so we can’t expect everything about him to be like his parents.
How about Madrigal?