Just some thoughts I wanted to share re: the poll automation and COMELEC. In the past few months, the COMELEC has been taking a beating on the problems with poll automation. This issue has been at the spotlight of traditional and online media for the longest time and I haven’t heard anything good about it yet (Lol). Most of the issues that arise though are mostly driven by public perception and delayed deliverables on the partnership with SMARTMATIC. All of these problems, combined with their poorly made advertisements and information campaigns brings me to one solid conclusion. COMELEC needs a good Marketing Director. Whoever is doing their marketing sucks and needs to get axed… ASAP.
Remember the voter registration campaign they did? Yes, I’m talking about the one with the commissioner talking in monotone to the TV. That was really a bad ad. It definitely didn’t raise any interest. If ever there should be credit for the spike of registrations, it should go to PGMA. She angered the Filipino people enough to the point that it broke the apathy of the youth (haha!).
Barely a few months into the election, I’m still not seeing any major effort by the COMELEC to educate the voting public on how the automation will go. What’s interesting is that this herculean change in our voting process isn’t properly supported by marketing budget for information. If ever it does, then they definitely are doing a really bad job at it.
To Comelec: Go get a Marketing Director. And get one that’s top caliber. Someone who’s worked with multinationals and has a good concept of branding and product management.
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